Streamlined Guides: Updates To Vietnam Market

Streamlined Guides launched its first edition in May 2024 with the two-part 'Streamlined Guide to Vietnam', as we recognised that this is one of the most dynamic markets in Southeast Asia, if not the world. This edition provides updates on the 2024 guide based on research conducted over the past year. Links to the 2024 two-part Guide are bookmarked below.

Vietnam’s box office has bucked the global trend over the past two years, surpassing pre-pandemic revenues in 2024 and reaching a record $234m in 2025, with local films taking a 61% market share. Vietnamese films also continued to win acclaim on the international festival circuit in 2025 with Skin Of Youth and Ky Nam Inn following the success of titles such as Don’t Cry Butterfly, Cu Li Never Cries and Viet And Nam the previous year. Vietnam is also a growing and highly competitive streaming market.

Streamlined Guides are totally funded by readers so the information in the report has been researched independently of any financial support from advertisers and/or film agencies. Contact details are not included in the report, but paid subscribers can DM me to discuss the best way to approach listed companies, with Founding Member subscribers receiving priority on their queries.

LINKS TO 2024 STREAMLINED GUIDE TO VIETNAM:

Streamlined Guides: Vietnam - Studios, Producers, VFX & Locations

Vietnamese cinema has been gaining more international attention over the past year, with romantic drama Mai breaking box office records for a Vietnamese film in North America and internationally, and arthouse titles such as Inside The Yellow Cocoon Shell

StreamlinedLiz Shackleton

Streamlined Guides: Vietnam - Distributors, Exhibitors, Festivals & Streamers

Driven by investment in the exhibition sector, Vietnam’s box office has grown from $15m and less than 100 screens in 2010 to around $150m and 1,100 screens last year.

StreamlinedLiz Shackleton

UPDATES ON BOX OFFICE:

Vietnam’s box office reached a record $234m in 2025, driven by a combination of factors: a relatively young audience, fast-growing GDP per capita, investment in new cinemas and the continuing popularity of local films. After a few quiet years, Hollywood also made a comeback towards the end of last year with Disney’s Avatar: Fire And Ash and Zootopia 2 both ranking in the year-end top ten.

Local films took a 61% market share in 2025, with patriotic war film Red Rain, produced by the People’s Army Film Studio, grossing $27m to become the highest-grossing Vietnamese film of all time. Tran Thanh continued to rule the Tet (Lunar New Year) holiday box office with comedy The 4 Rascals, which grossed around $13m, a solid result although well below his 2024 record-breaking Mai (see box office charts below).

Other top-grossing films included Ham Tran’s action thriller Hijacked; Victor Vu’s mystery thriller Detective Kien: The Headless Horror; Face Off 8: Embrace Of Light, the latest installment in Ly Hai’s popular comedy drama franchise; and Huynh Lap’s family comedy drama The Ancestral Home. Although there were signs of horror fatigue, with some highly-anticipated titles under-performing towards the end of the year, Vietnamese audiences continued to embrace culturally relevant stories exploring local folklore, cross-generational conflict and family values.